Urban Video Productions provides a campaign for the Pennsylvania Horticultural Society
The Pennsylvania Horticultural Society (PHS) is known to many for their annual week-long flower show in the spring, or by their popular pop-up beer gardens during the summer months. However, a quick visit PHS’ website, you will discover they do so much more for the Philadelphia region, especially for neighborhoods and residents that are often otherwise neglected.
PHS recently unveiled their “Gardening for the Greater Good” slogan to encapsulate their mission of providing opportunities to community gardens in over 250 neighborhoods throughout the Philadelphia region. Urban Video Productions (UVP) helped PHS create a fundraising campaign by creating five short videos featuring five community gardens throughout Philadelphia. The neighborhoods included East Germantown, Brewerytown, Strawberry Mansion, Germantown, and West Oak Lane. UVP visited each garden, interviewed one of the gardentenders, and gathered b-roll of various garden activities, including harvesting of produce, farmer’s markets, and even musical concerts.
These videos showcase how gardening is transformative to the neighborhoods they serve. Gardens provide much needed green space, a community space, access to local organic food and economic opportunities to residents. Each garden has its own unique culture and flavor, just like the neighborhoods in which they reside. Meet the individuals who tend to these gardens and are making a difference in the neighborhoods in which they live.
You can also check out these videos on PHS' website.
UVP provided the following services for PHS: Branding, Campaign Creation, Videography, Sound Engineering, Direction, Interviews, Editing, Motion Graphics, Graphic Design, Sound Production, Original Score, Soundtrack Production, Audio Mastering.