As the old adage goes, those who can, do. Those who cannot, teach. Fels Institute of Government at the University of Pennsylvania is unique in that their professors are both practitioners and academics. J2 Design, Fels’ branding and identity consultant, recognized that prospective students would benefit from meeting Fels’ professors before applying to the program. After all, these professors will offer a comprehensive academic experience unmatched by similar institutions. Under direction from J2 and Fels, UVP created a series of videos which highlighted individual professors to give prospective students a sense of what it might be like to be a Fels student.
