Why Join ASHE?

UVP was approached by the National Chapter of the American Society of Highway Engineers (ASHE) to create a promotional video to inspire new membership into the organization. We skillfully crafted a short video to target the next generation of members, touching upon the relevance of ASHE’s history and the organization’s value to its members. The goal was to appeal to a wide range of audiences; not just highway engineers.

We storyboarded, directed, shot and produced the video, as well as provided originial graphic design, messaging, motion graphics and musical score.

The video was played at the 2016 ASHE National Conference in Pittsburgh, Pennsylvania and is currently featured on ASHE's website.